After waking up at 4 am for two decades as the host of Good Morning America and raising seven – yes, seven – kids, Joan Lunden knows something about the need for a little escape and “play therapy.” A long-time health advocate who has authored books on healthy cooking and balanced living and has starred in her own workout video, Lunden has spent years actively in pursuit of a healthy, lively, energetic lifestyle. She has logged the obligatory hours in the gym; rode horses competitively with her daughters; and climbed the Grand Teton mountain range. But it was upon meeting and eventually marrying her husband, Jeff Konigsberg, who owns and directs summer camps for children, that she discovered a fitness and lifestyle secret that trumped all others.

“For the past ten years I have been coming to Maine to spend my summers at Camp Takajo,” explains Joan. “Every year I swim, sail, hit the tennis courts, scale the climbing wall and work out with a terrific trainer. At the end of each summer I always find I’m in my best shape, my spirits are lifted, and I feel energized and inspired. It has become my passion to create this exhilarating environment for other women like myself.”

And so, after reaping the benefits from her own fun-filled, joy-inducing, soul-nourishing summers, Lunden has set out to do what she has done for so many years: share the secrets of her success with other women. In announcing Reveille, Lunden’s desire is to create a haven for other multi-tasking women to spend some much needed time concentrating on their well-being in one of the most serene, peaceful, and enjoyable environments imaginable.